Shell Yeah Content
CONTENT THAT MAKES YOU SAY SHELL YEAH
Hi, I’m Shelly!
I don’t just write content—I build content strategies that make an impact. Whether it's fine-tuning your brand voice, crafting conversion-driven content, or leading a team to crush big marketing goals, I bring the energy and expertise to make it happen
Turn clicks into customers—and fans for life
Content without strategy is just noise. But with the right approach, it becomes a powerful tool for building trust, driving conversions, and keeping your audience engaged. It’s not just about showing up—it’s about delivering the right message to the right people at the right time.
With a data-backed, audience-first strategy, your brand won’t just get noticed. It will resonate. It will drive action. It will create lasting connections that translate into real business growth.
That’s where I come in.
With 15+ years of experience in brand, digital, and content marketing, I craft strategies that don’t just attract visitors but turn them into engaged customers. Whether it’s optimizing your website, refining your brand voice, or creating content that fuels meaningful interactions, I help businesses build momentum, increase conversions, and turn success into something sustainable.
Content & Brand Marketing
⭐︎ Content strategy & development
⭐︎ SEO strategy & high-impact copywriting
⭐︎ Brand messaging, identity & rebranding
⭐︎ Omnichannel campaign content creation
⭐︎ End-to-end customer journey building
Services offered
I combine strategy, creativity, and data-driven insights to craft marketing solutions that drive real results.
Website Strategy & Optimization
⭐︎ Website conversion optimization
⭐︎ Site UI, navigation & personalization
⭐︎ A/B and multivariate testing
⭐︎ Performance-driven improvements
⭐︎ Website re-platforming & design
Strategic Leadership & Growth
⭐︎ Team leadership & development
⭐︎ Persona & segmentation planning
⭐︎ Relationship building
⭐︎ Cross-functional collaboration
⭐︎ Company communications
Real results. No fluff.
I’m all about measurable impact—because good content isn’t just a nice-to-have, it’s a revenue driver.
Here’s what I’ve helped brands achieve:
▶︎ 141% Increase in new website visitors
Led SEO and content strategy to drive significant traffic growth at OneTrust (2024).
▶︎ 56% Growth in Marketing-Qualified Leads
Implemented conversion optimization strategies that boosted lead generation at Citrix (2020).
▶︎ 84% Higher MQL-to-opportunity conversion rate
Enhanced the customer journey to drive higher-quality leads and pipeline growth at Citrix (2020).
▶︎ 42% Boost in SEO visibility
Developed and executed an SEO strategy that strengthened organic search performance at Citrix (2020).
Testimonials
“Shelly is a true web and digital marketing gem! She's sharp, thinks about the big picture, is open and receptive to feedback, has a growth mindset and strong passion for the customer. She is a phenomenal content and web strategist, a data driven decision maker with endless energy and always volunteering to take on more.”
Director, Web Marketing, Fortune 100 Company
I had the privilege of working with Shelly for nearly 10 years during her time at Citrix, and I can confidently say she is one of the most talented and strategic digital marketing leaders I've ever encountered. Shelly's ability to transform complex challenges into measurable successes is nothing short of remarkable.
VP, Digital Marketing, Enterprise SaaS Fortune 500 Company